Business Model, Market, and Competitive Landscape Questions
Understanding how a company makes money and where it sits in its market: its customers, core lines of business, key revenue and growth drivers, and the competitors, industry trends, and category dynamics that shape its position. Covers discussing what makes the business succeed, where it faces pressure or threats, and how its offerings compare to alternatives. Signals commercial and market awareness beyond the candidate's own function, showing they can reason about both the company's internal economics and its external environment.
List and briefly explain Lyft's core product offerings (e.g., Lyft rides, Lyft XL, scooters, bikes, Rentals, Lyft Business). For each product, note the primary customer segment it targets and one metric you would track to measure success.
Lyft's mission and values emphasize inclusivity and sustainability. Provide two product changes you could make that advance these values and describe how you'd measure their impact both socially and on business metrics.
Lyft has experimented with subscriptions like 'Lyft Pink'. Design an A/B test to evaluate a new subscription feature that reduces booking fees for frequent riders. Include hypothesis, metrics, duration, sample size considerations, and guardrails.
How does Lyft measure marketplace health? List at least five core metrics (both supply and demand side) and explain why each matters. Propose one composite metric that could signal early warning signs.
A city offers subsidies for rides that replace single-occupancy vehicle trips. Propose a pricing and incentive strategy for Lyft to maximize public benefit while keeping unit economics reasonable. Include short-term and long-term considerations.
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