Business Model, Market, and Competitive Landscape Questions
Understanding how a company makes money and where it sits in its market: its customers, core lines of business, key revenue and growth drivers, and the competitors, industry trends, and category dynamics that shape its position. Covers discussing what makes the business succeed, where it faces pressure or threats, and how its offerings compare to alternatives. Signals commercial and market awareness beyond the candidate's own function, showing they can reason about both the company's internal economics and its external environment.
Describe Lyft's driver acquisition and retention model at a high level. What are core levers Lyft uses to attract drivers and keep them active (e.g., guaranteed earnings, bonus structures, flexible scheduling)?
Propose three ways Lyft can partner with cities to reduce traffic congestion while still growing its business. For each, identify the likely city stakeholder, expected benefit to the city, and benefit to Lyft.
Design a loyalty program targeted at frequent business riders that increases trip frequency and reduces churn. Describe tiers, benefits, cost assumptions, and an experiment to validate the concept.
Lyft's mission and values emphasize inclusivity and sustainability. Provide two product changes you could make that advance these values and describe how you'd measure their impact both socially and on business metrics.
Lyft wants to improve marketplace pricing by introducing machine-learned demand forecasts. Describe the data pipeline, model inputs, model outputs, how these outputs feed into pricing, and safety checks to prevent price spikes or bias.
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