Data Analysis and Business Metrics Questions

Analyzing business data to measure performance and inform decisions: defining and choosing the right metrics (KPIs, OKRs, leading vs. lagging indicators), descriptive and diagnostic analysis (trends, segmentation, cohort and funnel analysis), building dashboards and reports that communicate findings to stakeholders, distinguishing correlation from causation, and translating data insights into concrete business recommendations tied to outcomes like revenue, growth, or retention.