Primary metrics- Median time-to-insight: time from user-initiated question (ticket/query or dashboard entry) to first validated insight used in a decision. Track both median and 90th percentile.- Revenue-influencing decisions rate: % of insights that lead to a documented decision with revenue impact (price change, campaign spend, product promotion).- Revenue impact per decision: incremental revenue (or cost savings) attributable to decisions informed by the BI platform.Secondary metrics- Active users/week, dashboards/views per user- Query latency and dashboard render time- Insight conversion: % of views that become annotated “actionable”- User satisfaction (NPS or SUS) and self-reported time saved- Retention and frequency of advanced features (filters, ad-hoc queries, exports)Instrumentation points- Event log schema (track with consistent IDs): - session_start, dashboard_open(dashboard_id), report_query(query_id), filter_apply, chart_interact, export_pdf, insight_marked(action_id, decision_id), insight_submit (free text + tags), decision_recorded(decision_id, type, expected_revenue, date), decision_outcome(decision_id, actual_revenue)- Server-side timestamps and user metadata (role, team, region)- Post-session micro-surveys (time-saved estimate, action likelihood)- Periodic qualitative surveys / interviews to validate what counts as “insight”- Link BI events to CRM/finance events via decision_id or UTM-like tagsExperiment / rollout design- Prefer a stepped-wedge (staggered) rollout across teams or regions to balance fairness and enable causal inference.- Alternatively, if feasible, randomized A/B at team level for early adopters: Treatment = access to new self-service BI; Control = existing workflow + data-team support.- Run for 8–12 weeks per cohort to observe decision cycles.- Pre-period baseline collection (4 weeks) for difference-in-differences (DiD).- Monitor adoption — use instrumental variable (assignment to treatment) if compliance is imperfect.Attribution of business impact- Primary approach: difference-in-differences between treatment and control/staggered cohorts on revenue metrics tied to documented decisions.- Link decisions to revenue by requiring a decision record (decision_id) created in the platform that includes expected impact and business entity (campaign_id, sku). Match to downstream revenue in finance/analytics systems within a pre-defined attribution window (e.g., 30/90 days).- Adjust for confounders with regression controlling for seasonality, team, campaign intensity; or use propensity-score matching if non-random rollout.- Report uplift with confidence intervals and perform sensitivity checks (placebo periods, falsification tests).- For decisions without explicit decision_id, use event-sequence attribution: sequence mining to associate platform events preceding revenue changes, but treat these as weaker evidence.Example query (median time-to-insight)sql
SELECT
percentile_cont(0.5) WITHIN GROUP (ORDER BY insight_time - question_time) AS median_time_sec
FROM events
WHERE event_type IN ('question_logged','insight_validated')
AND question_time IS NOT NULL AND insight_time IS NOT NULL
AND cohort = 'treatment';
Success criteria (example)- 20% reduction in median time-to-insight vs baseline/control- 15% increase in revenue-influencing decisions per active user- Statistically significant positive revenue uplift (p<0.05) attributable to treatment over 90 daysOperational notes- Enforce required fields for decision recording to enable attribution.- Instrumentation hygiene: version event schema, backfill mapping to legacy data.- Communicate definitions clearly to stakeholders (what counts as “insight”, attribution window).- Iterate: combine quantitative results with qualitative interviews to refine metrics and ensure decisions truly came from the platform.