Market Sizing and Opportunity Assessment Questions
Estimating the size of a market or opportunity and assessing whether it is worth pursuing. Covers TAM/SAM/SOM reasoning, top-down and bottom-up estimation, assumption-driven sizing, and opportunity evaluation under uncertainty. Tests structured quantitative reasoning and the ability to defend estimates with explicit assumptions.
You are asked to evaluate a potential new city for expansion. List the datasets you would require (internal and external), describe the top-line analyses and thresholds you would compute to recommend go/no-go, and outline the dashboard you would build to monitor early performance post-launch.
Estimate TAM, SAM, and SOM for a new task-management SaaS targeted at US mid-market companies. Describe both top-down and bottom-up approaches, list data sources you'd consult, and show one quick back-of-envelope calculation for each metric with explicit assumptions and sensitivity ranges.
You identify a promising new market segment signal using external datasets (job postings, web traffic). Outline the steps to validate demand, design dashboards to monitor the opportunity, recommend an MVP product approach for validation, and build a concise business case for stakeholders including go/no-go criteria.
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