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Metric Definition and Implementation Questions

End to end topic covering the precise definition, computation, transformation, implementation, validation, documentation, and monitoring of business metrics. Candidates should demonstrate how to translate business requirements into reproducible metric definitions and formulas, choose aggregation methods and time windows, set filtering and deduplication rules, convert event level data to user level metrics, and compute cohorts, retention, attribution, and incremental impact. The work includes data transformation skills such as normalizing and formatting date and identifier fields, handling null values and edge cases, creating calculated fields and measures, combining and grouping tables at appropriate levels, and choosing between percentages and absolute numbers. Implementation details include writing reliable structured query language code or scripts, selecting instrumentation and data sources, considering aggregation strategy, sampling and margin of error, and ensuring pipelines produce reproducible results. Validation and quality practices include spot checks, comparison to known totals, automated tests, monitoring and alerting, naming conventions and versioning, and clear documentation so all calculations are auditable and maintainable.

EasyBehavioral
102 practiced
You need to create a metric catalog entry for a new KPI 'Weekly Active Contributors' so cross-functional teams can use it consistently. What fields would you include in the catalog entry (for example: name, owner, formula, data sources, filters, example rows, edge cases, last updated), and how would you structure the documentation so non-technical stakeholders can understand and trust the metric?
MediumTechnical
62 practiced
Write an assertion SQL query that would run nightly and trigger an alert if today's order count drops by more than 50% compared to the 7-day median. Use orders(order_id, occurred_at TIMESTAMP) and explain how you'd integrate this into an automated alerting pipeline while minimizing false positives.
MediumTechnical
61 practiced
Some analytics SDKs sample events before ingestion. Explain how sampling affects metric accuracy, how to compute margin of error/confidence intervals for proportions and means when data is sampled, and what metadata you must store and show alongside metrics to indicate reliability to stakeholders.
EasyTechnical
82 practiced
Given an events table: events(event_id, user_id, event_type, occurred_at). For a given 30-day period, write SQL (Postgres/BigQuery) to compute the conversion rate defined as: percent of users who had at least one 'add_to_cart' event and later had at least one 'purchase' event in the same 30-day period. Deduplicate users and ensure purchase time is after add_to_cart for each counted user. Provide SQL and briefly explain assumptions.
MediumTechnical
64 practiced
Given a large events table, write SQL and propose an approach to compute DAU, WAU, MAU efficiently. Provide a query or materialized view suggestion to compute rolling 30-day MAU, explain tradeoffs between computing on read versus pre-aggregating, and list optimization strategies (partitioning, clustering, incremental aggregates).

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