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Technical Skills & Tools Inventory Questions

Be ready to discuss the specific tools, platforms, and technologies you have hands-on experience with in your own domain. Examples: programming languages, frameworks, or cloud/CI-CD tooling for engineering roles; SQL, Excel, Tableau, Power BI, or Looker for data and analytics roles; CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo for marketing and sales roles; or project and collaboration tools such as Jira and Confluence. For each tool, be specific about what you actually did with it (built a workflow, wrote a query, created a dashboard, configured an integration, resolved a production issue), not just 'familiar with it.' Quantify the outcome where you can (time saved, accuracy improved, adoption increased, cost reduced). If you lack a tool the role expects, describe how you approach learning new technical systems quickly, with a concrete example of a platform you picked up on the job.

EasyTechnical
105 practiced
Describe how you used Jira or Azure DevOps to manage BI work. Include how you wrote tickets (acceptance criteria, data samples), prioritized dashboard and data requests, estimated effort, tracked dependencies to data sources or ETL jobs, and how you communicated status and SLAs to stakeholders.
MediumTechnical
72 practiced
Compare Mixpanel and Amplitude's event and user models. When should an attribute be modeled as a user property/profile versus an event property? Provide concrete examples of properties for each and discuss implications for segmentation, cohorting, retroactive analysis, and storage costs.
HardTechnical
52 practiced
Analytics revenue differs by ~20% from finance numbers. Provide a prioritized investigation plan to reconcile the discrepancy: list likely root causes (e.g., recognition timing, refunds/chargebacks, double-counting, timezone or currency differences), exact checks and queries you'd run first, stakeholders to engage, and remediation actions to fix dashboards and processes.
EasyTechnical
64 practiced
Pick one marketing automation platform you have used (HubSpot, Marketo, Klaviyo, ActiveCampaign). Describe a workflow or campaign you built: triggers and entry criteria, segmentation rules, personalization tokens, email cadence, A/B tests you ran, the metrics you tracked (deliverability, opens, conversions), and a significant problem you had to troubleshoot.
EasyTechnical
67 practiced
Explain a Looker (LookML) model or Explore you designed. Describe how you structured views and models, defined joins and their relationship types, created derived tables or persistent derived tables (PDTs), used templated filters, and controlled access via permission sets or user attributes. Include how you tested performance and correctness.

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