Event Driven Architectures for Marketing Questions

Designing and operating event driven systems for marketing workflows and real time activation. Key areas include event schema design and governance change data capture and streaming ingestion patterns event routing and transformation layers message broker selection and partitioning strategies handling idempotency duplication and ordering guarantees real time feature generation for personalization and scoring model serving latency considerations downstream activation to advertising and campaign systems monitoring observability and operational runbooks for replay backpressure and schema evolution. Candidates should be able to discuss trade offs for latency throughput and operational complexity when building event driven marketing pipelines.