Business Model, Market, and Competitive Landscape Questions
Understanding how a company makes money and where it sits in its market: its customers, core lines of business, key revenue and growth drivers, and the competitors, industry trends, and category dynamics that shape its position. Covers discussing what makes the business succeed, where it faces pressure or threats, and how its offerings compare to alternatives. Signals commercial and market awareness beyond the candidate's own function, showing they can reason about both the company's internal economics and its external environment.
Explain what Lyft Business is and name three types of enterprise customers that benefit from Lyft's corporate mobility solutions. For each, provide one specific use case.
Lyft's mission and values emphasize inclusivity and sustainability. Provide two product changes you could make that advance these values and describe how you'd measure their impact both socially and on business metrics.
Design a loyalty program targeted at frequent business riders that increases trip frequency and reduces churn. Describe tiers, benefits, cost assumptions, and an experiment to validate the concept.
Define what a two-sided marketplace is. Using Lyft as the example, explain network effects and how positive or negative network effects might appear as Lyft scales within a city.
As a leader, how would you align a cross-functional team (engineering, ops, legal, sales) on a new product initiative for Lyft Business that targets healthcare transportation? Outline objectives, success metrics, decision rights, and communication cadence.
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