Tools, Frameworks & Implementation Proficiency Topics
Practical proficiency with industry-standard tools and frameworks including project management (Jira, Azure DevOps), productivity tools (Excel, spreadsheet analysis), development tools and environments, and framework setup. Focuses on hands-on tool expertise, configuration, best practices, and optimization rather than conceptual knowledge. Complements technical categories by addressing implementation tooling.
Marketing Technology Platforms and Tools
Demonstrate knowledge of the marketing technology landscape by describing platforms and tools you have used and how you applied them to solve business problems. Cover marketing automation platforms, web and product analytics tools, search engine optimization and marketing systems, social media management platforms, email service providers, customer relationship management systems, customer data platforms, tag management and content management solutions, and data integration or data warehousing approaches. Explain your level of expertise such as administrative configuration, power user operations, implementation, or architecture and discuss selection criteria, integration challenges, measurement and attribution approaches, optimization techniques, and examples of implementations or migrations.
Content Management Systems and Tools
Covers hands on use and operational knowledge of content management systems and publishing tools used to run content programs. Topics include learning and configuring platforms, designing content models and taxonomies, setting up templates and workflows, managing user roles and approvals, staging and versioning, and enabling multi channel publishing. Candidates should be able to explain integrations with analytics and marketing systems, use of content delivery interfaces and application programming interfaces, approaches to search engine optimization and metadata, and how platform choices influence editorial velocity and measurement. Interviewers also look for examples of improving content operations such as streamlining publishing steps, automating repetitive tasks, executing content migrations, or reducing time to publish.
Content Management Systems and Publishing Tools
Experience selecting, configuring, and operating content management and publishing systems to support scalable content production and distribution. Topics include headless versus traditional CMS architectures, content modeling and templates, authoring and review workflows, role based permissions, localization and translation pipelines, integrations with marketing automation and analytics, performance and search engine optimization considerations, content deployment and caching, and operational processes that minimize publishing friction while preserving quality.