Market Sizing and Opportunity Assessment Questions
Estimating the size of a market or opportunity and assessing whether it is worth pursuing. Covers TAM/SAM/SOM reasoning, top-down and bottom-up estimation, assumption-driven sizing, and opportunity evaluation under uncertainty. Tests structured quantitative reasoning and the ability to defend estimates with explicit assumptions.
Your CEO asks: 'What is our addressable market?' There is no clear segmentation. Provide a step-by-step market-sizing approach covering top-down and bottom-up methods, data sources you would use, key assumptions you must document, and how you would present a sensitivity analysis to express uncertainty.
You need to quantify the market size and competitive position for a new product launch in a country where public data is limited. Describe the data sources and estimation methods you'd use to produce a topline TAM/SAM/SOM estimate and how you'd validate your assumptions.
Walk through how you would perform a top-down market sizing (TAM/SAM/SOM) for a new product feature targeted at small businesses in the US. State key data sources you would use, assumptions to document, and how you would present uncertainty in your estimates to product leadership.
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