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Experimental Design and Analysis Pitfalls Questions

Covers the principles of designing credible experiments and the common errors that invalidate results. Topics include defining clear hypotheses and control and treatment groups, randomization strategies, blocking and stratification, sample size and power calculations, valid run length and avoiding early stopping, and handling unequal or missing samples. It also covers analysis level pitfalls such as multiple comparisons and appropriate corrections, selection bias and nonrandom assignment, data quality issues, seasonal and temporal confounds, network effects and interference, and paradoxes such as Simpson paradox. Candidates should be able to critique flawed experiment designs, identify specific failure modes, quantify their impact, and propose concrete mitigations such as pre registration, A and B testing best practices, adjustment methods, intention to treat analysis, A over A checks, cluster randomization, and robustness checks.

MediumTechnical
37 practiced
Medium: Provide a short plan to audit an internal experimentation platform after noticing an unexpectedly high false-positive rate across many experiments. What logs, metrics, and analyses would you examine; what hypotheses would you test; and how would you prioritize fixes?
EasyTechnical
31 practiced
Describe 'blocking' (stratified randomization). Provide a short example where blocking reduces variance and improves power. Explain when blocking can inadvertently bias results.
EasyTechnical
31 practiced
Easy: Give a concise checklist (5-10 items) you would use in a pre-launch experiment readiness review to minimize design and analysis pitfalls.
MediumTechnical
39 practiced
Medium: You detect that the experiment treatment causes differential data-recording delays (e.g., client in treatment sends events less frequently). Explain impact on conversion metrics measured at short windows, how to detect this, and how to adjust reporting/analysis.
EasyTechnical
32 practiced
You're asked to check whether randomization worked for a recent experiment. List and describe at least four statistical checks or diagnostics you would run on pre-treatment covariates and assignment logs.

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