Market Sizing and Opportunity Assessment Questions
Estimating the size of a market or opportunity and assessing whether it is worth pursuing. Covers TAM/SAM/SOM reasoning, top-down and bottom-up estimation, assumption-driven sizing, and opportunity evaluation under uncertainty. Tests structured quantitative reasoning and the ability to defend estimates with explicit assumptions.
No published Market Sizing and Opportunity Assessment questions for Design Researcher yet
This topic is part of the Design Researcher interview scope, but we have not published questions for it under this role yet. Browse the other topics in this category, or start a practice session to work through it interactively.