Research Instrument Design Questions

Designing and developing instruments used to collect qualitative and quantitative data from participants, including surveys, interview guides, focus group discussion guides, and user testing tasks. Core skills include writing clear unbiased questions, choosing appropriate response formats and scales, sequencing questions for logical flow and respondent engagement, and avoiding leading or confusing wording. Practical capabilities include selecting and using survey and research platforms such as Qualtrics and SurveyMonkey, creating research protocols and consent language, configuring branching and skip logic, deploying instruments to target audiences, exporting data in usable formats, and performing basic quality checks and descriptive analysis on responses. Candidates should also be able to discuss pretesting and validation approaches, strategies to elicit underlying motivations and behaviors, and methods to minimize sampling and measurement bias.