User Needs and Behavioral Insights Questions

Move beyond surface level observations to identify underlying user needs, motivations, goals, and mental models. Use generative qualitative techniques and triangulate with quantitative signals to connect behavior to context and intent. Synthesize findings into personas, journey maps, prioritized insights, and design hypotheses that inform product decisions and measurable outcomes. Interviewers will probe your ability to interpret user signals, diagnose root causes of behavior, and translate insights into concrete recommendations.