Privacy Management & Data Protection Topics
Privacy compliance, data protection frameworks, privacy incident investigation, and regulatory requirements. Covers privacy impact assessments, data classification, regulatory interpretation, and privacy-first operational practices.
Privacy First Marketing and Platform Adaptation
Designing marketing and measurement strategies that respect privacy constraints and adapt to platform changes. Candidates should discuss first party data strategies, the impact of cookie deprecation and mobile operating system privacy changes on targeting and measurement, alternatives for attribution and identity such as server side tracking and clean room approaches, consent and compliance considerations including the General Data Protection Regulation and the California Consumer Privacy Act, and governance practices for responsible data use. Interviewers evaluate the candidate's ability to balance measurement fidelity with privacy and regulatory requirements.
Privacy and First Party Data Strategy
Covers strategic approaches to marketing measurement and targeting in a privacy centric world. Candidates should be able to explain how they have adapted to changes in tracking and identity, including the deprecation of third party cookies and platform level privacy controls, and how they designed first party data strategies such as customer data platform architecture, consent management, server side tagging, and identity resolution. Discussion should include privacy governance and legal collaboration, techniques for privacy preserving measurement and modeling, approaches to maintain personalization while respecting consent, and criteria for evaluating vendors and partners for privacy compliant analytics and marketing operations.