Growth, Activation and Retention Questions

Driving product-led growth across the user lifecycle: onboarding, activation, engagement, retention, and churn prevention. Covers designing growth features, activation funnels and onboarding experiments, building long-term engagement loops, and improving product adoption, value realization, and lifetime value. Also covers diagnosing why users churn and spotting early warning signs, win-back and re-engagement programs, lifecycle messaging and in-product nudges, referral and viral loops, prioritising growth experiments and roadmaps, and weighing short-term gains against user trust. Assesses systematic thinking about how users discover, adopt, stick with, and keep getting value from a product.