Tools, Frameworks & Implementation Proficiency Topics
Practical proficiency with industry-standard tools and frameworks including project management (Jira, Azure DevOps), productivity tools (Excel, spreadsheet analysis), development tools and environments, and framework setup. Focuses on hands-on tool expertise, configuration, best practices, and optimization rather than conceptual knowledge. Complements technical categories by addressing implementation tooling.
Marketing Technology Platforms and Tools
Demonstrate knowledge of the marketing technology landscape by describing platforms and tools you have used and how you applied them to solve business problems. Cover marketing automation platforms, web and product analytics tools, search engine optimization and marketing systems, social media management platforms, email service providers, customer relationship management systems, customer data platforms, tag management and content management solutions, and data integration or data warehousing approaches. Explain your level of expertise such as administrative configuration, power user operations, implementation, or architecture and discuss selection criteria, integration challenges, measurement and attribution approaches, optimization techniques, and examples of implementations or migrations.
Technical Skills & Tools Inventory
Be ready to discuss specific tools and platforms you're familiar with: marketing automation (HubSpot, Marketo, Klaviyo, ActiveCampaign), CRM systems (Salesforce, Pipedrive), analytics tools (Google Analytics, Mixpanel, Amplitude), data visualization (Tableau, Looker, Power BI), testing platforms (Optimizely, VWO), or data management platforms. For each tool, be specific about what you actually did (created reports, set up workflows, troubleshot issues, etc.), not just 'familiar with.' If you lack certain tools, mention your ability to learn technical systems quickly and provide examples of how you've picked up new platforms.
Marketing Technology Stack Architecture and Strategy
Design and strategic planning of a marketing technology stack, covering core components such as customer relationship management, marketing automation, analytics, customer data platform, content management, and attribution systems. Assess architecture patterns, data flows, scalability, reliability, phased implementation approaches, governance, security, and compliance. Evaluate consolidation versus best of breed approaches, vendor suites versus point solutions, total cost of ownership, operational complexity, and how the stack should evolve as the business scales and requirements change.