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Cummins
We are looking for a talented Product Manager-Principal to join our team specializing in Systems/Information Technology for our Corporate organziation in Columbus, IN.
In this role, you will make an impact in the following ways:
To be successful in this role you will need the following:
Creates conditions for success through effective processes, resourcing, and monitoring practices.
Education, Licenses, Certifications:
This position may require licensing for compliance with export controls or sanctions regulations.
Experience:
Additional Responsibilities:
1. Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM)
• Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics, CX/UX tooling, event tech, etc.).
• Translate MarCom strategy into prioritized epics/features; manage backlog, dependencies, and release planning.
2. Optimize digital performance, governance, and reliability across owned channels
• Drive measurable improvements in acquisition and engagement (SEO, site speed, conversion, content performance) leveraging analytics and experimentation.
• Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene, consent/measurement practices, and operating cadence.
3. Enable secure, scalable delivery of MarCom experiences through IT
• Partner with security/infra to ensure resilient delivery using WAF/CDN and related controls, while protecting customer data and brand assets.
• Lead vendor/tool lifecycle decisions (selection, integration, adoption, and retirement) to reduce tool sprawl and maximize ROI.
Requirements
MarTech product management experience
• 3; years as a Product Manager/Product Owner or similar, owning roadmap/backlog for MarTech, web/digital platforms, or marketing operations technology.
• Hands-on familiarity with MarCom platforms and integrations
• Practical experience with CMS and at least several of: SF Marketing Cloud (or similar), SEO/SEM tools (e.g., SEMrush), analytics (GA/Adobe), CX/UX tools (testing/heatmaps), DAM, PIM, social management, event platforms.
• Working knowledge of APIs, data flows, tagging/measurement, identity/consent, and system integrations with CRM/CDP where applicable.
• Digital performance and measurement capability
• Demonstrated ability to define KPIs/OKRs, build measurement plans, and use insights to prioritize improvements (SEO health, conversion, speed/Core Web Vitals, content performance, campaign-to-site attribution).
• Strong delivery and stakeholder leadership
• Proven ability to lead cross-functional teams (engineering, UX, analytics, security, MarCom stakeholders), run agile ceremonies, and manage tradeoffs across scope, time, and risk.
⸻
Preferences (nice-to-have)
• Enterprise web delivery and security experience
• Familiarity with WAF/CDN concepts, performance optimization, DDoS/bot mitigation, and release governance for high-visibility public sites.
• Content operations and information architecture depth
• Experience establishing content models, taxonomy/metadata, DAM governance, PIM-driven content syndication, and SEO technical remediation at scale.
Stack details
Compensation
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Cummins Inc. is a global energy technology company dedicated to helping the world keep the lights on and the goods moving. We provide products and services that power the world's infrastructure, transportation, and industrial equipment.