Product and User Behavior Analytics Questions

Analyzing how users actually behave in a product, from event data that already exists. Covers cohort construction and cohort analysis, retention curves and how to interpret their shape, engagement, stickiness and activation metrics, behavioral segmentation used as an analytical lens, funnel and conversion interpretation, and the statistical treatment of small or noisy cohorts, including churn and uplift modeling. The scope is reading and interpreting behavioral data, not instrumenting its collection, defining the metrics themselves, diagnosing why a specific metric moved, or attributing conversions to acquisition channels.