Marketing & Content Topics
Marketing strategy, content marketing, campaign management, and digital marketing. Covers content strategy, campaign execution, and marketing analytics.
Marketing Technology Fundamentals
Covers the core responsibilities, scope, and day to day activities of a marketing technologist. Candidates should be able to describe marketing technology stacks, common categories of tools, typical integrations and data flows, system administration tasks, and data governance and quality basics. This topic also includes enabling marketing teams through tooling and automation, providing technical support, monitoring and troubleshooting systems, and acting as a bridge between marketing strategy and technical execution. Interviewers may probe understanding of role boundaries, stakeholder collaboration patterns, vendor management, and how to prioritize tech work to support marketing goals.
Scaling Marketing Operations Globally
Designing and operating marketing functions to support international growth. This includes choosing between centralized and decentralized operating models, platform instance strategies such as single instance versus multiple instances, data separation and access controls, localization workflows for content and campaigns, compliance with local regulations and data privacy requirements, staffing and vendor strategies for regional support, cross market coordination and governance, global measurement frameworks and reporting, rollout sequencing and migration planning, and estimating resource needs and costs. Interviewers will assess trade offs between consistency and flexibility, governance models, and how you measure success and mitigate risk when scaling.
Product Marketing Collaboration and Growth
Covers partnering with product and product marketing teams to create product focused content and to drive product led growth. Topics include defining joint objectives with product, translating product capabilities into customer benefits and messaging, designing in product experiments and onboarding flows that improve activation and retention, shaping pricing and trial experiences, and providing customer insights that inform the product roadmap. Also covers creating product focused content and go to market materials, integrating product messaging into broader content strategy, negotiating trade offs with product leaders, and measuring outcomes for product driven growth and content impact.
Marketing Technology Evaluation and Selection
Covers understanding the marketing technology ecosystem and applying a repeatable framework to evaluate, compare, and select tools and vendors. Candidates should be familiar with common categories such as customer relationship management systems, marketing automation platforms, customer data platforms, web and product analytics, testing and experimentation tools, email and advertising systems, content and social management platforms, attribution and measurement solutions, and integration middleware. They should be able to explain the role each category plays in a stack, typical data flows and integration patterns, identity resolution and customer matching considerations, and how components interact to support measurement and personalization goals. The evaluation framework should include defining the business problem and success metrics, mapping required capabilities to vendor features, conducting gap analysis and weighted scorecards, and planning pilots or proofs of concept. Selection and trade off criteria should address total cost of ownership including licensing, implementation, integration, data migration, training, and ongoing maintenance; expected return on investment and measurable benefits; opportunity cost of not adopting; scalability and performance; security, privacy, and regulatory compliance; vendor reliability and commercial terms including service level agreements and data portability; user experience and adoption challenges; operational support and maintainability; and risks such as vendor lock in and technical debt. Candidates should also be able to discuss build versus buy trade offs, migration and exit planning, pilot success criteria and rollout sequencing, data governance and quality implications, and how priorities and selection trade offs shift with company stage, team capabilities, and budget.
Marketing Automation Platforms and Workflows
Comprehensive domain knowledge and hands on skills for selecting, configuring, operating, and troubleshooting marketing automation platforms and the automated programs they run. Encompasses platform selection and configuration, workspace and user role management, integration with customer relationship management systems, validating data mappings, and operational best practices. Covers workflow and campaign design using triggers, conditions, actions, and workflow components to build trigger based, drip, lifecycle, and lead nurturing campaigns, as well as lead scoring models, segmentation strategies, dynamic content, progressive profiling, and personalization at scale. Includes email marketing strategy and campaign design such as deliverability and list hygiene practices, subject line and content testing, A B testing methodologies, send time optimization, template management, landing pages and form integration, and compliance with regulations such as CAN SPAM and General Data Protection Regulation. Addresses metrics, analytics, and attribution including open rate, click through rate, conversion rate, bounce rate, unsubscribe rate, and campaign level reporting. Details platform operations and troubleshooting such as diagnosing synchronization errors, duplicate records and data conflicts, testing workflows in staging environments, escalation to vendor support, and resolving integration issues, plus scaling and complexity management and orchestration across channels including email, mobile messaging, web, push notifications, and paid advertising. Familiarity with major systems such as Marketo, HubSpot, Salesforce Marketing Cloud, Klaviyo, and ActiveCampaign is relevant, but emphasis is on reliable workflow design, operational excellence, and performance optimization.
Marketing Operations Fundamentals
Comprehensive knowledge of the purpose scope and responsibilities of marketing operations and marketing technologist roles and how they enable marketing teams to execute campaigns efficiently. This includes understanding how marketing operations differs from marketing analytics and marketing strategy and how the function bridges strategic objectives with technical implementation. Core areas covered are marketing technology stack selection and management, system integration and data flow design, campaign execution workflows, automation and playbook development, process documentation and optimization, and lead management including routing and handoff to sales. Candidates should also understand data quality hygiene and governance practices, measurement frameworks and attribution approaches, funnel stages and conversion optimization techniques, reporting and dashboarding, and how to measure and communicate operational impact. The topic examines trade offs between automation governance and experimentation and the ways marketing operations partners with cross functional stakeholders such as sales product and analytics to improve speed accuracy and outcomes.
Campaign and Content Analytics and Optimization
Measuring and optimizing marketing campaigns and content across channels such as email, digital advertising, direct mail, events, and owned media. Covers defining and tracking key performance indicators and campaign metrics, instrumenting tracking and attribution, conversion and funnel analysis, engagement metrics, and return on ad spend. Candidates should be able to design, run, and analyze A B tests and experiments including sample sizing, assessing statistical significance, and avoiding common pitfalls. Also includes segmentation and personalization strategies, diagnosing creative or targeting issues using analytics, prioritizing optimization opportunities by expected impact and feasibility, and proposing concrete tests and iterative recommendations to improve campaign outcomes and content engagement. Familiarity with reporting dashboards, experimentation frameworks, and multichannel measurement best practices is valuable.
Multi Channel Marketing Integration
Encompasses planning, executing, and measuring coordinated campaigns across multiple channels to create a seamless customer journey and maximize return on marketing investment. Areas covered include channel selection and channel mix optimization across search, social, email, display, content, and offline channels; consistent messaging and creative orchestration; audience segmentation and personalization across touch points; cross channel attribution and measurement; campaign orchestration using marketing technology; testing and optimization strategies; and building unified reporting and dashboards to evaluate multi channel performance and customer lifetime value. Emphasizes end to end campaign planning, operational workflows, and metrics alignment across channel owners.
Email Marketing and Deliverability
Encompasses the operational and technical practices required to plan execute and measure email programs while maintaining high inbox placement and compliance. Candidates should understand campaign setup segmentation personalization testing strategies list hygiene unsubscribe and suppression handling and campaign analytics. Technical knowledge includes sender authentication protocols such as DomainKeys Identified Mail Sender Policy Framework and Domain Based Message Authentication Reporting and Conformance bounce handling feedback loop management reputation monitoring and inbox placement testing. The topic also covers diagnosing deliverability issues making content and cadence recommendations integrating with customer relationship systems and respecting consent and privacy requirements.