Communication, Influence & Collaboration Topics
Communication skills, stakeholder management, negotiation, and influence. Covers cross-functional collaboration, conflict resolution, and persuasion.
Managing Up and Expectations
This topic focuses on how you communicate with and manage expectations of senior leaders, sponsors, or managers. Provide concrete examples of proactively informing leadership about risks, delays, or trade offs; negotiating or pushing back on unrealistic requests; and keeping sponsors aligned without waiting for crises. Examples can range from product or project updates to situations where you had to escalate, seek decisions, or reframe trade offs for higher level stakeholders. For entry level candidates, academic or project sponsor examples are acceptable. Emphasize clarity, honesty, timing of communications, stakeholder sensitivity, and outcomes demonstrating maturity and influence.
Cross Functional Collaboration and Coordination
Comprehensive competency covering how individuals plan, communicate, negotiate, and execute work across organizational boundaries to deliver shared outcomes. This topic includes building and maintaining relationships with product managers, engineers, designers, researchers, operations, sales, finance, legal, compliance, human resources, and people operations; translating priorities and terminology between technical and nontechnical audiences; surfacing and resolving dependencies and handoffs; negotiating trade offs and aligning incentives and timelines; establishing decision rights, meeting cadences, and clear communication channels; designing inclusive processes for cross functional decision making; influencing without formal authority and building coalitions; resolving conflicts constructively and giving and receiving feedback; and measuring shared success and program outcomes. At more senior levels this also includes stakeholder mapping, executive collaboration and sponsorship, navigating organizational politics, managing multi functional programs that involve complex regulatory or compliance constraints, and sustaining long term trust across teams. Interviewers will probe for concrete examples, frameworks and tactics used to align stakeholders, the measurable outcomes delivered through collaboration, and how the candidate balanced competing metrics and priorities while maintaining momentum.
Influence and Persuasion
Skills and tactics for persuading and influencing decisions and behaviors when you do not have formal authority, and for scaling influence across teams and organizations. Candidates should demonstrate how to build credibility and trust tailor messages to stakeholder priorities, use data and customer insight to make the business case, tell compelling stories that connect to outcomes, recruit allies and champions, negotiate and compromise, and create operational changes such as standards processes or tooling to lock in gains. Interviewers will probe for examples of influencing technical and non technical stakeholders resolving disagreements building consensus and measuring the impact of influence on adoption quality speed or other business outcomes. For senior levels include examples of cross organizational influence and governance for sustained change.
Technical Communication and Explanation
The ability to explain technical concepts, architectures, designs, and implementation details clearly and accurately while preserving necessary technical correctness. Key skills include choosing and defining precise terminology, selecting the appropriate level of detail for the audience, structuring explanations into sequential steps, using concrete examples, analogies, diagrams, and demonstrations, and producing high quality documentation or tutorials. Candidates should demonstrate how they simplify complexity without introducing incorrect statements, scaffold learning with progressive disclosure, document application programming interface behavior and workflows, walk through code or system designs, and defend technical choices with clear rationale and concise language.
Stakeholder Management and Influence
Managing stakeholders and driving cross functional alignment by identifying stakeholders, mapping priorities, building consensus, and negotiating trade offs between competing needs. Includes tailoring communication to different audiences, running alignment and escalation processes, maintaining transparent documentation such as plans, status updates, decision records, and issue logs, and influencing without formal authority to keep projects moving.
Influencing Without Authority
This topic covers the behavioral competency of persuading teams, peers, and leaders when you do not have formal decision making power. Candidates should be prepared to describe concrete examples from their experience where they influenced engineering teams, product teams, business leaders, or cross functional stakeholders to change priorities, adopt approaches, improve deliverables, or reach a decision. Assessors will look for how the candidate built credibility, mapped stakeholders, understood constraints and motivations, used data and evidence, framed proposals in terms of business and technical trade offs, created psychological safety for dissent, and found win win outcomes. Good answers show specific actions such as gathering and presenting data, prototyping or providing examples, facilitating consensus building sessions, negotiating trade offs, escalating appropriately when needed, and following through to measure impact. Candidates should also explain how they handled disagreement, preserved relationships, and adapted their approach for engineers, product managers, or executives.
Relationship Building Across Marketing Operations Ecosystem
Your approach to building relationships with marketing team, sales ops, revenue operations, analytics, product, and engineering teams. Understanding stakeholder needs and how to build trust. Managing competing priorities and building alignment. Your communication style and how you influence across organizational lines.
Cross Functional Collaboration and Partnership
How to form and operationalize partnerships across adjacent functions to deliver cross functional objectives. Covers identifying key partners such as engineering design product research operations and marketing, understanding their goals constraints and decision rights, involving technical and design partners early, balancing product vision with feasibility, and aligning priorities across teams. Includes governance and coordination mechanisms like steering committees working groups and clear escalation paths, planning cross functional rollouts and handoffs, tailoring messages and metrics to different audiences, and measuring cross functional outcomes while managing resistance during change.
Clear Written and Verbal Communication
Fundamental spoken and written communication skills used to convey ideas clearly, concisely, and professionally. This includes structuring messages logically; using plain, audience appropriate language; pacing, tone, and avoidance of filler words; practicing active listening; asking and answering clarifying questions; summarizing and confirming next steps; and producing clear status updates, emails, and short documents. Interview assessment covers both real time articulation and edited written expression, evaluating organization of thought, persuasiveness, professional demeanor, and the ability to make complex ideas accessible without sacrificing necessary detail.