Role Overview

Bridges the gap between technical product capabilities and marketing strategies by creating compelling content and campaigns that effectively communicate complex technical concepts to both technical and business audiences. They combine deep technical expertise with marketing skills to support product marketing and sales enablement. Responsibilities include developing technical content strategies that support product marketing goals, creating comprehensive technical documentation including whitepapers, case studies, application notes, and product documentation, collaborating with product management and engineering teams to understand product capabilities and technical specifications, conducting competitive analysis and market research to inform technical marketing strategies, developing and managing solution demonstrations and proof-of-concepts, and providing technical support and training to sales teams for effective product positioning. They translate complex technical concepts into clear, compelling marketing messages, manage technical certifications and validations with partners, coordinate technical marketing materials and collateral development, and engage with developer communities and technical audiences through content and events. Daily tasks involve technical content creation, solution development, sales enablement, competitive analysis, customer technical consultation, product documentation, and cross-functional collaboration. Technical Marketing Managers also manage technical marketing budgets, evaluate marketing technologies, conduct market research, and ensure technical accuracy of all marketing materials.