Role Overview

Manages and optimizes the marketing technology stack while bridging the gap between marketing strategy and technology implementation to enable data-driven marketing operations. They specialize in marketing automation, integration, and optimization of marketing tools and platforms. Responsibilities include managing marketing technology stack including CRM, marketing automation, and analytics platforms, implementing marketing automation workflows and campaigns, ensuring integration between marketing systems and data sources, optimizing marketing processes through technology solutions, managing data quality and marketing database hygiene, and providing technical support and training to marketing teams. They evaluate and recommend new marketing technologies, develop marketing technology roadmaps, oversee marketing system implementations, and ensure compliance with data privacy regulations. Daily activities involve system administration, workflow optimization, data management, technology troubleshooting, integration management, training delivery, and performance monitoring. Marketing Technologists also conduct technology assessments, develop standard operating procedures, manage vendor relationships, and support campaign execution through technology optimization.