Role Overview

Optimizes marketing processes and technologies while managing lead flow and analyzing marketing performance to drive conversions and enhance customer experience across all marketing activities. They focus on the operational infrastructure that enables marketing teams to execute campaigns efficiently and measure results effectively. Responsibilities include identifying and implementing new marketing technologies and automation systems, managing lead flow processes and coordinating handoff to sales teams, planning and executing conversion optimization strategies to improve trial and upsell rates, designing and maintaining comprehensive marketing performance reporting and dashboards, executing and measuring conversion tests and experiments across multiple touchpoints, and collaborating with internal teams to optimize landing pages and marketing funnels. They evaluate customer experience across multiple channels, optimize user funnels and implement conversion tracking, manage marketing database quality and ensure data integrity, and evaluate emerging technologies for potential adoption. Daily tasks involve technology management, process optimization, lead management, performance analysis, campaign measurement, cross-functional collaboration, and system administration. Marketing Operations Managers also provide marketing technology training, manage vendor relationships, develop operational procedures, and ensure marketing systems integration and data quality.