Business Strategy & Performance Topics
Business strategy, competitive analysis, market opportunities, and strategic innovation. Includes market research, competitive positioning, and business planning.
Functional Alignment with Business Strategy
Focuses on how specific corporate functions translate overarching business goals into function level plans and decisions. Includes legal operations enabling strategy by freeing lawyers for higher value work, managing risk, and improving speed and cost structure; human resources aligning talent and organization design to growth or cost efficiency goals; security balancing risk mitigation with business agility and cost; digital marketing translating business objectives into channel strategies and return on investment measurement; and product and design alignment where design decisions support product roadmaps and competitive positioning. Interviewers look for examples of translating business objectives into operational changes, communicating impact in business terms, and balancing functional constraints with strategic priorities.
Competitive Analysis and Positioning
Comprehensive skills and frameworks for researching competitors, assessing market landscapes, and defining defensible positioning and differentiation strategies. Candidates should be able to identify direct and indirect competitors, map competitor strengths and weaknesses, benchmark product features, pricing, messaging, distribution and go to market approaches, and evaluate moats and vulnerabilities. Expect techniques such as competitor profiling, perceptual mapping, feature comparison matrices, win loss analysis, market segmentation, customer and persona development, jobs to be done analysis, hypothesis driven opportunity sizing, and white space identification. Strong answers translate analysis into actionable recommendations for product direction, pricing, messaging and go to market alignment, including prioritization of where to compete or avoid and anticipation of competitive responses. Candidates should also be able to recommend partnership and ecosystem strategies, create battle cards and executive summaries, and communicate competitive insights effectively to product, marketing, sales, partnerships and leadership to influence strategy and execution.