Marketing & Content Topics
Marketing strategy, content marketing, campaign management, and digital marketing. Covers content strategy, campaign execution, and marketing analytics.
Competitive Analysis and Benchmarking
Covers frameworks and hands on techniques for researching, measuring, and benchmarking competitors using quantitative data and tools. Topics include identifying direct and indirect competitors, mapping channels and acquisition strategies, comparing product positioning and value propositions, and inferring growth and monetization metrics such as user counts, growth rates, ranking trends, retention signals, and revenue models. Practical skills include using SEO and market intelligence platforms and data sources such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console, Google Analytics, SimilarWeb, Sensor Tower, and app store research; extracting competitor keyword and backlink strategies; analyzing content performance and search ranking features; triangulating multiple data sources; recognizing tool limitations and data quality issues; and translating analytical insights into prioritized strategic recommendations, experiments, and tracking metrics for growth and product decisions.
Collaboration with Design Marketing and Content
Partnering effectively with design, content, and marketing teams to create campaigns, product experiences, and go to market plans. Interviewers look for the ability to brief creative teams clearly, translate business or product objectives into design and content requirements, give constructive feedback, respect creative constraints and timelines, iterate on designs, and measure campaign or product success. Provide examples showing cross discipline empathy, joint decision making, methods for incorporating feedback, and how you balanced brand, user experience, and commercial goals.