Partnership Performance Measurement and Reporting Questions

How partnership and alliance professionals define, track, and communicate the health and impact of a partnership program. Covers choosing partnership KPIs (sourced/influenced revenue, pipeline contribution, activation rate, partner-attributed customer acquisition), building partner scorecards and health scores, running quarterly business reviews (QBRs) with partners and internal stakeholders, attribution methodology and its pitfalls (double-counting, credit-sharing with sales), reporting cadence and dashboards for leadership, and using performance data to prioritize, renegotiate, or sunset partnerships.