Product Management Topics
Product leadership, vision articulation, roadmap development, and feature prioritization. Focuses on product strategy and business alignment.
Metrics and Success Measurement
Defining meaningful program and product metrics, translating business objectives into measurable outcomes, selecting and tracking key performance indicators such as adoption, quality, and stakeholder satisfaction, and establishing measurement plans and reporting cadence. Assess the candidate's ability to choose actionable metrics, set targets, instrument and interpret data, and use metrics to drive decisions and transparency.
Prioritization and Stakeholder Alignment
Covers frameworks and practices for prioritizing work, aligning stakeholders, and allocating limited resources across features projects and operational needs. Topics include impact versus effort and weighted scoring models, RICE and similar frameworks, sequencing dependent work, handling competing or conflicting priorities, negotiating trade offs with business and engineering partners, creating governance and escalation paths, communicating deprioritization decisions, and measuring outcomes to validate prioritization. Senior assessments include strategic resource allocation across teams and portfolios and techniques for building cross functional consensus.
Technical Strategy and Roadmapping
Covers defining, communicating, and operationalizing multi quarter to multi year technical and engineering strategy that aligns engineering investments with product and business objectives. Candidates should be able to describe planning horizons, trade offs between near term delivery and long term investment, and how strategic direction maps to architecture and platform decisions. Topic coverage includes migration and modernization planning, assessing current state and technical debt, sequencing initiatives and milestones, prioritization frameworks and cost of delay thinking, capacity and resource planning including hiring and team structure, vendor evaluation and integration, compliance and data considerations, governance and operating model, and execution planning with timelines and review cadences. It also includes balancing feature delivery, reliability, platform evolution, developer experience, and maintenance; making the business case for infrastructure and platform investments; defining success metrics and objectives and key results and measuring outcomes; risk identification, mitigation and contingency planning; and communicating roadmaps and trade offs to engineers, product leaders, business stakeholders, and executives. Domain specific concerns such as cloud adoption, business intelligence roadmaps, and marketing technology integration are included as examples of how technical strategy varies by context.
Product and UX Collaboration for SEO
Explain how product and user experience teams can collaborate with SEO practitioners to translate search insights into product decisions and user interface changes. Cover ways SEO impacts site architecture, page layouts, navigation, content strategy, feature prioritization, and information architecture. Describe common tensions between SEO goals and user experience goals, strategies for negotiating tradeoffs, processes for testing and measurement, and how to surface SEO metrics to product stakeholders. Provide examples of cross functional workflows, success metrics, and how to maintain user centered design while preserving organic search performance.
User Impact and Product Thinking
Demonstrate product sense by focusing on user outcomes and measurable impact. Explain how you prioritize work based on user benefit and business objectives, how you define success metrics and run experiments, and how you balance engineering effort with user value. Give examples of advocating for users, working with design and research, and making pragmatic tradeoffs that deliver measurable improvements for customers.
Customer and User Centricity
This topic assesses the mindset, practices, and decision making that prioritize end users and customers when designing, building, and operating products and services. It includes developing empathy through user research, discovery interviews, empathetic listening, usability testing, journey mapping, and personas; engaging customers and stakeholders to surface pain points and constraints such as budget and timelines; translating insights into clear product requirements, hypotheses, prototypes, and experiments; using customer feedback loops and metrics to validate solutions and measure impact; and applying user centered design methods to inform prioritization and trade offs. It also covers advocating for customer outcomes across teams, challenging internal assumptions, balancing short term satisfaction with long term product integrity and strategy, practicing quality oriented thinking such as testing and defect prevention to protect the user experience, and handling disagreements when customers request suboptimal solutions. Interviewers will expect concrete examples showing discovery conversations, evidence driven prioritization, specification of trade offs, measurable outcomes, and examples where technical or product decisions delivered customer value.
Product and Engineering Collaboration and Prioritization
Practices and skills for partnering with product management, engineering teams, and senior leadership to align priorities, make trade offs, and deliver customer and business value. Interviews evaluate how a candidate builds cross functional relationships, establishes collaborative planning and roadmapping processes, and translates strategic goals into prioritized work. Key aspects include balancing engineering vision and technical quality with product needs and time to market, advocating for engineering concerns such as scalability and reliability in leadership forums, ensuring engineers understand the why behind work, negotiating and resolving disagreements with product partners, and using prioritization frameworks and impact metrics to drive decisions. Expect to describe concrete examples of stakeholder communication, decision making frameworks, trade off negotiation, and how you represented engineering interests while keeping product outcomes central.