Experimentation & Growth Metrics Topics
Growth strategies, experimentation frameworks, and business optimization. Includes A/B testing, conversion optimization, and growth playbooks.
Feature Success Measurement
Judging whether a shipped feature worked: defining success criteria before launch, measuring adoption and impact, and separating a feature's effect from background trends. Covers post-launch readouts, tying a feature to a target metric, and deciding whether to iterate, keep, or roll back. The scope is evaluating feature impact rather than designing the test that produced it.
Product-Led Growth & Self-Serve Funnels
Growth driven by the product itself: self-serve signup and onboarding funnels, free-to-paid conversion, and in-product mechanics that acquire and expand users without sales touch. Covers instrumenting and optimizing the self-serve journey and the metrics that gauge a product-led motion. The concept scope is the PLG model and its funnels.
Growth Metrics & Unit Economics
The core quantitative vocabulary of growth: activation, retention, referral and revenue metrics, growth-accounting frameworks such as AARRR, and unit economics including LTV, CAC, and payback period. Covers defining these metrics precisely and computing growth calculations that reveal whether growth is efficient and durable. The scope is metric definitions and economic math, not go-to-market execution.
Growth Strategy & Prioritization
Setting direction for growth: identifying constraints and bottlenecks, choosing which growth levers to pull, and sequencing a roadmap across short- and long-term horizons. Covers prioritization frameworks, portfolio balancing across bets, and scaling proven initiatives. The concept scope is strategic planning and prioritization of growth work, independent of any specific company or vertical.