Market Research and Customer Insights Questions

Methods and sources for gathering market and competitive intelligence and reasoning from them to a defensible conclusion. Covers primary versus secondary research, secondary source types and their limitations (analyst reports, government statistics, filings, subscription databases), desk research and trend signals, expert calls, monitoring competitors from public information and vetting second-hand competitor claims, researching regulatory and licensing hurdles, evaluating and budgeting for research vendors and tools, showing that research improves decisions, choosing methods under constraint, planning time-boxed demand validation and stating confidence in each assumption, triangulating conflicting sources, detecting survivorship, sampling and reporting bias, combining qualitative findings with a quantitative model, and documenting sources and assumptions so others can challenge them. Tests whether a candidate can design and defend a credible research approach rather than offer opinion. Boundary: excludes formal user-study design and qualitative coding, TAM/SAM/SOM sizing arithmetic, competitor positioning and moat analysis, pricing, segmentation, and running voice-of-customer programmes.