Strategic Market Analysis for Partnership Opportunities Questions

How to evaluate potential business partnerships through structured market analysis: sizing the addressable market and identifying white space, mapping the competitive landscape and adjacent players, profiling and prioritizing candidate partners by strategic fit and synergy, assessing market entry or expansion options (partner vs. build vs. buy), estimating partnership ROI and deal economics, and identifying risks (channel conflict, dependency, cultural or operational misalignment) before recommending a partnership strategy.