Technical Marketing Budget and Resource Management
Plan and manage budgets and resources for technical marketing programs, including forecasting spend, allocating resources across content types and channels, and tracking financial performance. Topics include building business cases, prioritization frameworks for constrained budgets, vendor and agency management, cost benefit analysis for developer programs and events, and measuring return on investment and cost per outcome. Candidates should be able to describe how they balance short term demand generation against long term developer adoption initiatives, how they reforecast and report to stakeholders, and how they use metrics to justify investments. Deliverables include budget plans, prioritized roadmaps, cost benefit analyses, and operating dashboards that connect spend to outcomes.
