Revenue Operations & Growth Topics
Revenue operations, sales pipeline management, and acquisition-focused growth. Includes sales analytics, pipeline management, revenue forecasting, and customer acquisition strategies. For post-sale customer success and retention, see Customer Success & Experience.
Sales Enablement and Training Coordination
Covers designing, coordinating, and improving sales enablement and training programs including new hire onboarding, product training, sales methodology coaching, and ongoing skills development. Includes curriculum design, knowledge management, content creation and curation, localization, and delivery methods such as in person workshops, virtual instructor led sessions, and self paced learning. Assesses program and project management skills required to align stakeholders across sales, product, marketing, and people teams, manage timelines and resources, and run pilot iterations. Emphasizes measurement and analytics such as ramp time for new hires, training completion and certification rates, learning effectiveness metrics, and correlation between enablement activities and sales performance. Also includes familiarity with enablement tools and learning platforms, coaching enablement, continuous improvement based on outcomes and feedback, and approaches for demonstrating business impact.
Sales Enablement and Revenue Collaboration
Covers the full partnership between marketing or enablement functions and sales and revenue teams to drive customer acquisition and deal velocity through targeted content, tools, and processes. Topics include creating and managing sales collateral such as battle cards, case studies, product guides, and competitive intelligence; understanding sales challenges and buyer pain points through feedback loops and field interviews; prioritizing and delivering content that shortens sales cycles and improves conversion rates; tracking and reporting revenue impact using relevant metrics and key performance indicators; aligning positioning, messaging, and go to market motions with sales strategy; coordinating enablement programs such as onboarding, training, and playbooks; managing external resources and vendors to scale content production; and balancing acquisition velocity with sales effectiveness through iterative testing and close collaboration with revenue leaders.
Partnership with Sales Team
Understanding sales team needs and challenges. Providing sales enablement materials that actually help close deals. Defining lead quality standards collaboratively. Receiving feedback on lead quality non-defensively and adjusting strategies. Understanding that marketing and sales both contribute to revenue growth. Communicating campaign performance in terms sales cares about.