User Research and Strategic Discovery Questions

Covers methods and practices for discovering user needs and validating strategic assumptions. Topics include designing and running qualitative studies such as interviews and contextual inquiry, quantitative approaches such as surveys and controlled experiments, prototype testing, usage analytics for hypothesis validation, recruitment and sampling strategies, and synthesizing insights into problem statements and opportunity sizing. Candidates should be able to justify method selection, explain how to convert findings into product requirements, and describe how to present research to influence roadmaps and stakeholders.