User Behavior and Analytics Questions

Covers the ability to collect, analyze, and interpret user interaction data using analytics platforms and quantitative techniques. Candidates should demonstrate working knowledge of common analytics tools such as Google Analytics, Mixpanel, and Amplitude to navigate dashboards, create custom reports, define and instrument events, build funnels, and extract cohort and retention data. Core skills include segmentation by activity, demographics, or lifecycle stage, cohort analysis, funnel breakdowns by segment, retention curve interpretation, session and task level metrics, conversion rate analysis, and identifying behavioral patterns. Candidates should be able to pose testable hypotheses about user behavior, validate them using analytics data, surface data quality and instrumentation issues, support split testing, and translate findings into actionable product or design recommendations and prioritized next steps.