Role Summary

To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.

Key Success drivers including Accountabilities and Responsibilities

• Support the implementation of CRM strategies.

• Translate strategic direction into execution-ready tasks and content briefs.

• Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.

• Provide operational feedback to help refine strategies.

• Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.

• Translate business briefs into actionable requests for creative and design teams.

• Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.

• Ensure content accuracy, personalization, and adherence to brand guidelines

• Support A/B testing within Automated Lifecycle and BAU campaigns.

• Own CRM revenue targets and optimize performance across channels.

• Analyze results and implement data-driven improvements.

Technical Competencies

• CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce, or similar platforms)

• Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.

Experience

• Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).

• Understanding of lifecycle marketing and campaign execution.

• Comfortable working with campaign data and generating basic reports.

• Strong organizational skills to handle multiple campaign tasks at once.

• Good communication and collaboration skills.