The Role:

We are seeking a strategic and hands-on PR & Communications Manager to lead both internal and external communications while driving global brand visibility. This role will be responsible for managing PR agencies across key markets, shaping consistent messaging, and ensuring high-quality media coverage that aligns with business objectives.

The ideal candidate is a strong communicator with excellent organisational skills, experience in international PR coordination, and a data-driven mindset to monitor performance and optimise results.

Duties and Responsibilities:

PR & Media Relations

• Develop and execute comprehensive PR strategies to enhance brand awareness globally

• Oversee the creation and distribution of press packs and media alerts

• Build and maintain strong relationships with journalists, media outlets, and industry stakeholders

• Good knowledge of media landscape and keeps abreast of developments across media platforms and titles to inform the comms plan.

• Good relationships with key journalists, media outlets, and industry stakeholders.

• Manage and coordinate incoming media enquiries for brand spokespeople.

Agency Management

• Lead and coordinate external PR agencies across global markets

• Set clear objectives, KPIs, and deliverables for agency partners

• Monitor agency performance and ensure alignment with global brand strategy

• Manage budgets and ensure cost-effective delivery of PR activities, content & press toolboxes.

• Collate and curate information for press materials, including press kits, fact sheets, and brand assets

• Ensure all communications materials are accurate, consistent, and on-brand

• Support product launches, campaigns, and events with high-quality PR collateral

Internal Communications

• Support on the development and delivery of internal communications strategies to ensure alignment across teams and channels.

• Support on the creation of engaging internal content including announcements, updates, and leadership messaging

• Partner with senior stakeholders to maintain clear and consistent communication throughout the organisation

Market Coordination

• Collaborate with regional teams to adapt global messaging for local markets

• Ensure consistency in brand voice while accommodating cultural and market specific nuances

• Support market-specific campaigns and PR initiatives

Reporting & Analysis

• Produce regular reports to track PR performance, media coverage, and campaign objectiveness

• Monitor quality and reach of media placements globally

• Analyse data and insights to optimise PR strategies and demonstrate ROI

• Provide actionable recommendations to improve brand visibility and positioning

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.

• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.

• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills & Experience Required:

• Proven experience in PR and communications

• Experience managing agencies and working across multiple international markets

• Strong media relations and storytelling skills

• Excellent written and verbal communication abilities

• Highly organised with strong project management skills

• Ability to analyse data and translate insights into actionable strategies

• Experience working in a fast-paced, global environment

Key Attributes

• Strategic thinker with a proactive mindset

• Collaborative and able to influence stakeholders at all levels

• Detail-oriented with a commitment to quality

• Adaptable and comfortable managing multiple priorities