Job Summary: Reporting to the Manager of International Recruitment, the Regional Market Development Manager is responsible for the development and implementation of regional strategies and initiatives that support the strategic international enrolment goals of Ontario Tech. This position leads market development, including recruitment initiatives, agent relations, and enrolment partnership development, in their respective region. Integral to this position are the relationships they develop and maintain in their region of expertise. As a member of the Recruitment team, the incumbent is responsible for evaluating international enrolment trends and institutional data, as well as trends in international education to develop a plan for prospective international student recruitment that considers high-affinity high schools, colleges and partner organizations. Responsibilities/accountabilities: Plans and conducts student recruitment activities in their identified region, producing annual market recruitment plans, regularly reviewing activities, results and strategies Represents the university at recruitment events both internationally and nationally Enhances existing and develop new relationships with schools, guidance counsellors, and agent representatives Delivers information sessions and presentations to prospective students and other stakeholders including parents, guidance counsellors and agents. Engages in lead nurturing activities of prospective students and applicants throughout the lifecycle both virtually and in-person. Reports on the anticipated costs of activities and the target recruitment objectives Manages the international recruitment lifecycle including brand awareness, lead collection and nurturing, and conversion to enrolment Maintains a team of agent representatives; recruits, selects, orients, and trains representatives; works with international agent representatives to set enrolment targets. Oversees day to day management of Student Recruitment Officers and In-Market Recruitment Representatives Coordinates marketing collateral required for international recruitment in collaboration with the Registrar’s office Communications team and the Communications and Marketing department Recommends strategies for maximizing the Customer Relationship Management (CRM) system to provide business automation to the international recruitment function, and first-class lead nurturing to prospective students and applicants Does on-going in-depth market research, producing market briefs that will inform decision making for recruitment efforts Seeks undergraduate and graduate partnership opportunities to attain international recruitment goals Reviews potential program, pathway or cohort offerings in line with international enrolment targets Liaises with partner institutions in planning, promotion, and successful delivery of partnership Develops and executes an international conversion strategy to increase Ontario Tech’s yield from admitted to confirmed student. Manages a team of student ambassadors to engage in call and email activities that reach every international applicant in their respective region Performs other recruitment related tasks as required