About this Position What you´ll do Develop compelling messaging and create content for technologies and solutions in the field of industrial adhesives, tailored to target audiences and market segments Plan and execute trade shows, conferences, and customer events, including coordination of logistics, materials, and on‑site support Collaborate closely with global cross‑functional teams in market strategy, commercial, and application engineering to ensure aligned communication Manage advertising agencies and external partners to implement integrated communication and marketing campaigns Analyze the performance of marketing activities and prepare KPI‑based reports (e.g., engagement, sales impact, market share, brand awareness) to support continuous improvement