Aline is the bridge between senior care and technology, built to strengthen connection where it matters most. Our all-in-one platform brings together sales, marketing, operations, and engagement tools, empowering senior living communities to work smarter, communicate clearly, and deliver care with heart.

Rooted in industry expertise and born from the merger of leading solutions, Aline serves as a unifying force across the senior care space. We help communities across the country streamline processes, enhance resident and family engagement, and stay aligned through every stage of care.
That’s why everything we build is designed to support stronger collaboration, seamless workflows, and more meaningful experiences for residents, families, and care teams alike.

Aline is seeking a GTM Program Manager to lead Sales Enablement, Sales Readiness, and Training programs that drive predictable revenue performance. This role is responsible for ensuring our go-to-market teams are fully prepared to execute Aline’s enterprise growth strategy through scalable onboarding, training, and enablement programs.

Responsibilities

• GTM Enablement Strategy & Program Ownership
  • Own the end-to-end GTM enablement roadmap, aligned to Aline’s revenue strategy, ICP focus, and growth priorities.
  • Design and execute quarterly and annual sales readiness plans, including onboarding, certifications, product launches, and methodology reinforcement.
  • Partner with Sales, Marketing, Product, and Customer Success to ensure enablement reflects real-world buyer journeys and deal motions.
• Sales Readiness & Training
  • Lead new-hire onboarding for sales and GTM roles, reducing time-to-productivity through structured learning paths and milestones.
  • Develop and deliver ongoing training across:
    • Sales methodology and deal execution
    • Value-based selling and messaging
    • Product and roadmap enablement
    • Competitive positioning
    • Enterprise procurement, security, and compliance workflows
  • Build role-based readiness programs for AEs, SDRs, Sales Engineers, and Account Managers.
• Content & Enablement Assets
  • Partner with Marketing and Product to create and maintain:
    • Sales playbooks
    • Talk tracks and value frameworks
    • Competitive battlecards
    • Demo and discovery guidance
    • Deal-stage enablement materials
  • Ensure enablement assets are current, easily accessible, and consistently used by the field.
• Launch Excellence & Change Management
  • Own enablement for product launches, pricing/packaging updates, and GTM motions, ensuring sales teams are fully prepared before release.
  • Drive change adoption by reinforcing messaging, processes, and behaviors post-launch.
  • Act as the single point of orchestration for GTM enablement initiatives.
• Measurement & Impact
  • Define and track enablement effectiveness using revenue-aligned metrics, including:
    • Time-to-productivity
    • Win rates and deal velocity
    • Pipeline conversion by stage
    • Training completion and certification attainment
    • Partner with RevOps to connect enablement efforts to forecast accuracy and revenue outcomes.
    • Continuously iterate programs based on data, feedback, and performance trends.

Qualifications

• Required Qualifications
• 5–8+ years of experience in Sales Enablement, Revenue Enablement, GTM Program Management, or Sales Operations
• Proven experience building scalable sales readiness programs in B2B SaaS
• Strong understanding of enterprise sales motions and complex deal cycles
• Experience working cross-functionally with Sales, Marketing, Product, and CS
• Excellent program management, communication, and stakeholder-influence skills

Preferred

• Experience in healthcare, HR tech, fintech, or regulated enterprise software
• Familiarity with sales methodologies (e.g., MEDDICC, Challenger, Command of the Message)
• Experience supporting PE-backed or high-growth environments
• Hands-on experience with enablement and CRM tools (e.g., Salesforce, LMS platforms,