SUMMARY

Serves as the Sales Department owner of MySubaru performance, leading the strategy, execution, and optimization of programs designed to drive retailer adoption, subscription growth, and revenue achievement. Partners closely with Region and Zone leadership, Connected Business, and field teams to influence retailer behavior, improve execution, and ensure consistent achievement of performance objectives. Acts as the primary MySubaru subject matter expert (SME) for the field while leveraging retailer insights and performance data to shape future program strategy and business decisions.

MAJOR RESPONSIBILITIES

• Leads the end-to-end implementation of MySubaru programs for the Sales Department, driving strategy, execution, and performance. Maintains responsibility for revenue planning, program setup, field communication, retailer engagement, and performance tracking, with a focus on increasing retailer adoption, subscription growth, and revenue achievement.

• Serves as the primary MySubaru subject matter expert (SME) for the field team. Travels regularly with District Sales Managers (DSMs) to visit retailers and lead retailer-facing discussions with General Managers, sales leadership, and other key decision-makers. Presents program value, addresses objections, influences retailer behavior, and drives adoption of MySubaru subscription sales practices.

• Partners closely with Field Operations, Connected Business, Retail Operations Training, and Loyalty & Aftersales teams to translate incentive strategy into clear, achievable selling approaches that improve retailer performance and consistency in the field.

• Gathers and applies retailer and field feedback through direct travel, retailer meetings, and performance analysis to refine program design, improve return on investment (ROI), and ensure programs remain competitive and aligned with market trends.

• Serves as the Sales Department lead for MySubaru incentive programs, partnering with Connected Business on platform capabilities, package design, pricing strategy, and retailer-facing program elements. Uses retailer performance results and field observations to support program assessments and recommendations.

• Develops and enhances reporting tools, dashboards, and performance insights used by field teams to manage retailer performance, identify opportunities, and support coaching conversations.

• Leads incentive-related communications, including program announcements, updates, issue resolution, and field alerts, ensuring messaging is clear, actionable, and aligned with execution expectations.

• Establishes, manages, and achieves MySubaru performance targets by developing sales strategies, monitoring retailer performance, identifying adoption gaps, and implementing field actions that increase subscription penetration and revenue growth.

• Supports National Incentive Programs, including vehicle incentives, Regional Monthly Bonus (RMB), PINNACLE, and other initiatives by providing reporting, retailer insights, field feedback, and execution support to inform program design, performance evaluation, and business decisions.

ADDITIONAL RESPONSIBILITIES

• Supports the development and execution of annual and quarterly field sales programs, including District Sales Manager-focused initiatives and performance integration efforts.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Extensive understanding of automotive retail and wholesale operations.

• Knowledge of Regional and Zone field operations and retailer performance management.

• Strong analytical skills with the ability to evaluate program effectiveness, identify trends, and translate data into actionable recommendations.

• Demonstrated ability to influence stakeholders and drive results through collaboration and relationship building.

• Proven project management experience with the ability to manage multiple priorities and initiatives simultaneously.

• Excellent presentation, facilitation, verbal, and written communication skills.

• Experience training and presenting to groups of varying sizes and organizational levels.

• Ability to effectively communicate with all levels of the organization as well as external business partners.

• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.

EDUCATION & EXPERIENCE REQUIREMENTS

• Bachelor's degree required.

• 8-10 years of relevant experience in sales, field operations, incentive programs, automotive retail, business development, or a related discipline required.

WORK LOCATION & SCHEDULE DETAILS

• Office Location: Camden, NJ, part of the Greater Philadelphia Area (Philly)

• Hybrid Role: Remote work available 2 days per week after 90 days (Wednesdays & Fridays)

• Required Travel: Up to 50% Domestic Travel

COMPENSATION

The recruiting base salary range for this full-time position is $118,200 - $165,000 per year. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, providing an opportunity to earn additional compensation based on performance. (Internal Job Grade: Manager II)

WHY JOIN US?

In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical, Dental, Vision Plans

• Pension, Profit Sharing, and 401(k) Match Offerings

• 15 Vacation Days, 5 Floating Holidays, 5 Sick Days, and 9 Company Holidays

• Tuition Reimbursement Program: $15,000 yearly benefit

• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities

• Direct partnership with senior leadership

• Formal Mentorship Program

• LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.

ABOUT SUBARU

Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.