Growth Marketing Manager

Location: Lahore, Pakistan (On-Site)
Employment Type: Full-Time
Department: Growth & Strategy
Reports To: Chief Operating Officer (COO)

Position Overview

We are seeking a Growth Marketing Manager for one of our client campanies who can independently drive customer acquisition, outbound demand generation, and pipeline growth.

This role requires someone who is highly analytical, deeply comfortable with technology, and skilled in using automation, AI tools, and multi-channel outreach to create a predictable flow of qualified leads.

Key Responsibilities

1. LinkedIn Outreach & Prospecting

• Execute targeted LinkedIn outreach campaigns using automation tools.

• Identify Ideal Customer Profiles (ICPs) and build high-quality prospect lists.

• Craft personalized messaging, connection requests, and follow-up sequences.

• Monitor campaign performance and refine messaging to improve engagement.

2. Email Marketing & Multi-Channel Campaigns

• Develop and manage automated email sequences aligned with the sales funnel.

• Create educational and value-driven email content around AI transformation.

• Run multi-touch outreach combining LinkedIn, email, and other platforms.

• Maintain strong email domain health, deliverability, and list hygiene.

3. Lead Generation & Pipeline Development

• Conceptualize and produce lead magnets (case studies, whitepapers, audits, webinars).

• Implement automation workflows to move leads from awareness consideration qualification.

• Book qualified meetings for the sales team and track pipeline progression.

• Own performance metrics including conversion rates, meetings booked, and pipeline value.

4. Tools, Systems & AI Utilization

• Evaluate and implement tools for outreach, CRM, and marketing automation.

• Leverage AI tools for personalization, productivity, and performance optimization (mandatory competency).

• Maintain documentation for workflows, templates, and standard processes.

5. Strategy, Insights & Collaboration

• Work closely with the COO to align growth activities with revenue targets.

• Provide insights on market shifts, competitor strategies, and customer objections.

• Continuously A/B test messaging, offers, and funnels to improve CAC and sales efficiency.

• Recommend new ideas, strategies, and experiments to accelerate customer acquisition.

Requirement

• 2 years of hands-on experience in B2B marketing, sales, or business development.

• Strong command of LinkedIn outreach tools (Apollo, Lemlist, Clay, Hunter.io, etc.).

• Practical experience with email marketing platforms and CRM systems (HubSpot, Mailchimp, Pipedrive).

• Clear understanding of sales funnels, lead magnets, and outbound strategy.

• Excellent English writing and listening skills; strong copywriting ability is essential.

• Demonstrated usage of AI tools for content creation, analytics, and automation (non-negotiable).

• Self-driven, structured, and capable of independently managing workload and goals.

Preferred Qualifications

• Background in B2B SaaS, technology, or enterprise marketing.

• Experience working with mid-sized organizations (50-500 employes).

• Exposure to growth hacking, A/B testing, and data-driven marketing.

• Understanding of AI, machine learning concepts, or enterprise tech solutions.