Role :

• Work closely with product, dev & marketing to scale up new paid marketing initiatives.
• Own end-to-end of a digital marketing funnel, right from ads to the landing page to the conversions etc
  • Set-up new acquisition channels from scratch & scale up existing ones - primarily Facebook, Google Ads.
• Own budget planning & key KPIs like ROI, CPL etc for a portion of the marketing budget
• Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale

Required Skills / Experience / Qualifications

• 1-3 years in a paid marketing role (preferably at a B2B SaaS)
• Hands-on experience with running campaigns on Facebook & Google Ads (Search, Display & YouTube).
• Have a working understanding of how the tech-stack of marketing works (pixels, CRO) etc etc
• Hands on experience with SQL + MS Excel (good to have).
• Mathematically very sound, should be able to to think in a structured manner and focus on probabilistically arriving at conclusions.
• Experiment-first, data driven driven approach to understanding what works and what does not.