Job brief

The Content Marketer will be responsible for creating and managing content that aligns with the overall marketing strategy. They will produce blog posts, articles, videos, infographics, and other types of content to attract and engage the target audience.

Requirements

• Proven work experience as a Content marketing manager.
• Proficient in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements.
• Ability to predict audience preferences with an editorial mindset.
• Hands-on experience with SEO and web traffic metrics
• Develop a content marketing strategy that aligns with the company's overall marketing goals

Responsibilities

• Develop a content marketing strategy that aligns with the company's overall marketing goals
• Research and develop ideas for new content that will appeal to the target audience
• Create high-quality written, visual, and video content
• Edit and proofread all content before publication
• Promote content through social media and other channels
• Analyze analytics data to assess the performance of each piece of content and make necessary changes