We are currently assisting our client in the lifestyle and consumer goods industry to find a dynamic and strategic Social Media Specialist.

Job Qualifications:

• Fluent in Mandarin (spoken and written); native or advanced proficiency is essential for effective communication with the target audience.
• Minimum 3 years of experience in social media management or digital content creation.
• Strong expertise in major social media platforms (e.g., TikTok, Instagram, WeChat, etc.).
• Proven ability to create and translate engaging content between Mandarin and Bahasa Indonesia.
• Strong understanding of cultural nuances, online behavior, and content preferences in Mandarin-speaking communities.
• Familiarity with social media analytics tools to track engagement, campaign performance, and audience insights.
• Creative mindset with the ability to brainstorm, execute, and adapt content strategies based on feedback and trends.
• Preferably has experience in the retail, FMCG, lifestyle, or vape/electronic cigarette industry.

Job Description:

Content Creation & Coordination

• Translate and adapt content from Bahasa Indonesia to Mandarin and vice versa.
• Collaborate closely with both the Indonesia and China teams to develop engaging, localized content.
• Ensure all content aligns with the brand's tone, voice, and communication guidelines.

Community Engagement

• Monitor and respond to conversations on social media, ensuring a positive online brand presence.
• Address customer inquiries, concerns, or feedback in a timely and professional manner.

Social Media Strategy & Analysis

• Work with the marketing team to develop and implement strategies tailored to Mandarin-speaking audiences, including paid campaigns, influencer collaborations, and community outreach.
• Track and analyze social media performance; adjust strategies based on engagement data, trends, and feedback.

Cultural & Market Research

• Stay updated on social media trends, pop culture, and audience behavior relevant to Mandarin-speaking users.
• Conduct competitor analysis to identify industry trends and differentiate the brand effectively.

Brand Consistency & Communication

• Coordinate with cross-functional teams (marketing, PR, design, content, and China team) to ensure consistency across all digital and social media touchpoints.
• Support broader marketing campaigns by aligning social media content with overall business goals.