We are looking for a proactive and results-driven Digital Marketing & Lead Generation Specialist to support our marketing and sales efforts across multiple brands and campaigns.

This is a hybrid role combining digital marketing, social media content creation, email marketing, and business development, with a strong focus on driving qualified leads and enquiries. You will play a key role in connecting marketing activity to real sales outcomes by generating, nurturing, and supporting the conversion of leads across home loans, property investment sales, car loans, and online free-to-enter competitions.

The ideal candidate is commercially aware, organized, and comfortable working across both marketing execution and sales support, ensuring consistent lead flow and effective follow-up.

Key Responsibilities

Digital Marketing & Content

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  Plan and execute social media marketing campaigns to drive awareness, engagement, and inbound leads
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  Create and post high-quality, engaging content aligned with campaign goals
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  Manage content calendars and maintain consistent brand presence across platforms
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  Monitor performance and optimize content to improve reach, engagement, and lead generation
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  Track and report on campaign performance (e.g., reach, engagement, conversions) and use insights to improve results

Lead Generation & Business Development

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  Drive outbound lead generation and sales outreach through email, CRM, and database activities
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  Identify, organize, and maintain high-quality lead lists and prospect data
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  Qualify inbound and outbound leads based on defined criteria
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  Support follow-ups and pipeline activity to improve enquiry handling and conversion rates
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  Work closely with sales teams to ensure leads are effectively nurtured and progressed

Email Marketing & Campaign Execution

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  Support and execute email marketing campaigns for lead nurturing and conversion
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  Assist with audience segmentation, scheduling, and basic performance tracking
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  Monitor email campaign performance (open rates, click-through rates, conversions) and suggest improvements
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  Ensure timely and consistent follow-up across all campaign touchpoints

CRM & Marketing Operations

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  Maintain accurate and up-to-date CRM records for all leads and interactions
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  Track lead activity, campaign responses, and follow-up status
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  Ensure leads are properly captured, routed, and actioned
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  Support reporting and visibility across marketing and sales pipelines
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  Generate basic reports on lead performance, campaign effectiveness, and pipeline activity
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  Help improve processes across lead generation, handoffs, follow-ups, and overall conversion efficiency

Requirements

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  Experience in digital marketing, lead generation, sales/business development, or a similar role
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  Strong communication skills (written and verbal)
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  Experience with social media marketing and content creation
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  Familiarity with email marketing tools and campaigns
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  Comfortable working with CRMs and structured follow-up processes
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  Strong organizational skills and attention to detail
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  Ability to manage multiple campaigns and priorities
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  Proactive mindset with strong follow-through
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  Basic understanding of marketing metrics, reporting, and performance analysis

Preferred

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  Experience in financial services, property, automotive, or competition-based campaigns
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  Familiarity with GoHighLevel or similar CRM platforms
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  Experience with sales funnels, lead nurturing, and conversion tracking
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  Experience managing social media campaigns and content strategy
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  Background in fast-paced marketing or lead generation environments
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  Understanding of how marketing activity drives enquiries and sales

Success in This Role Looks Like

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  Consistent generation of qualified leads and enquiries across all business areas
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  Social media and content efforts directly contribute to inbound lead flow
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  Email campaigns effectively support lead nurturing and conversion
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  Lead pipelines are well-managed, organized, and actionable
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  Strong alignment between marketing activity and sales outcomes
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  Improved efficiency in follow-ups, response times, and lead handling
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  Clear visibility into campaign performance and continuous improvement based on data