Marketing Team Management

• Leads and supervises a team of Brand Officers and Marketing Specialists in achieving departmental goals and deliverables.
• Engages, motivates, and develops team members by assigning meaningful tasks aligned with overall business objectives.
• Ensures team alignment with the Companys Vision, Mission, Core Values, and Strategic Goals.

Brand Management

• Develops and executes annual marketing strategies and programs in coordination with Sales and Merchandising teams.
• Monitors and analyzes industry trends, customer insights, and competitor activities to develop relevant and timely marketingsolutions.
• Oversees budget allocation and ensures that all marketing activities are executed within approved budget limits.
• Leads the preparation and presentation of marketing plans to senior management.
• Generates marketing reports to evaluate effectiveness and sales conversion.
• Tracks brand performance, identifies performance gaps, and recommends initiatives to strengthen brand equity and market presence.

Marketing Communications and Digital Strategy

• Plans and implements integrated marketing campaigns using a mix of traditional and digital platforms, including social media.
• Acts as the lead for content creation and community management across social media platforms:
• Plans and schedules content
• Monitors community engagement and customer conversations
• Oversees campaign photography and event coverage
• Provides data-driven insights, reports, and recommendations to Management based on digital campaign performance and emerging trends.
• Manages and updates the companys website and digital applications to improve customer experience and engagement.
• Organizes and executes marketing events to enhance brand awareness.
• Collaborates closely with Sales and Merchandising teams on promotional programs and social media initiatives to support revenue goals.
• Keeps abreast of evolving trends and best practices in retail and digital marketing.