Key Information
Employment Status: Temporary
Job Type: Hybrid – In office with flexibility to manage your work schedule with up to 8 days per month to work from home.
Location: London, Ontario
Vacancy Type: This position is for an existing vacancy.

Position Summary
We are seeking a data oriented and results-driven Marketing Specialist to join our Canadian Marketing team. This role supports website growth by analyzing performance, building reporting, and executing optimizations to improve traffic, conversion, and revenue. 

The ideal candidate has a strong analytical mindset, experience with website performance data to identify opportunities and drive improvements. They are a proactive problem solver who can translate insights into actionable initiatives, execute on them directly, and collaborate cross-functionally to deliver measurable business results. 

Position Responsibilities

• Analyze website performance, user behavior, and conversion funnels to identify opportunities for revenue optimization
• Turn insights into actionable optimization initiatives, including content improvements, website enhancements, and SEO opportunities.
• Build and maintain reporting to track key website and business performance metrics.
• Write, build, and launch website content and landing pages to support optimization efforts.
• Design, execute, and measure A/B tests, and other optimization initiatives, using results to inform future improvements. 
• Manage website content launches and updates through the CMS
• Communicate insights, results, and recommendations to stakeholders clearly and effectively.
• Partner with Content, Creative, Product and Development teams to execute initiatives, build strong cross-functional relationships, and align efforts with business goals.

Position Requirements

• Post-secondary education in Business, Marketing, Analytics or a related field.
• 2-4 years of prior digital marketing, web performance, growth or analytics role.
• Experience using Google Analytics to identify performance issues and growth opportunities.
• Strong critical thinking skills with the ability to proactively identify issues and opportunities.
• Experience with website content and landing pages in a CMS environment.
• Experience with website research tools such as Semrush or Similarweb
• Experience designing and analyzing A/B tests using platforms such as Optimizely.
• Solid understanding of SEO principles and strategies.
• Proficiency in Microsoft Office and experience working with JIRA and Confluence.
• Strong interpersonal skills and ability to work well in a cross-functional environment.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Self-motivated and capable of working independently
• Strong communication and collaboration skills, with experience working cross-functionally.

Nice to Have:

• Experience implementing custom tracking solutions using tools such as Google Tag Manager in partnership with development teams.
• Familiarity with AI-driven growth concepts, including AI Optimization (AIO) and generative Engine Optimization (GEO)
• Bilingualism in French and English
• Experience in automotive industry.

Compensation
At CARFAX Canada, we believe in fair, transparent, and equitable compensation. This role has an annual salary range of $60,500 - $83,000 CAD. 

We recognize that every team member brings unique skills and experience. Compensation for this role will reflect your skills, experience, and career progression - whether you are developing and growing in your role or bringing extensive expertise to the team.

Perks & Benefits
At CARFAX Canada, we believe in total rewards and creating an exceptional employee experience.
In addition to competitive compensation, our team members enjoy:

• Weekly, free catered lunches at the office
• Flexible work that allows us to prioritize work-life balance
• 4-day summer work weeks
• A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London
  Ontario
• Exceptional benefits that take effect day one of employment
• Flexible employee wellness funding,
• Company matched pension program
• Parental leave top-up benefits
• Paid volunteer days
• The list goes on!

Questions about compensation and the many perks and benefits of working at CARFAX? Ask us during the process - we can’t wait to hear from you!

Please note, some benefits may be subject to eligibility for employees.

Equal Opportunity Employer

CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email hr@carfax.ca.

If you are interested in applying for this position, please visit our website https://www.carfax.ca/careers. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest; however only those selected for an interview will be contacted.

About Us

CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at www.carfax.ca and connect with CARFAX on Instagram, Facebook and LinkedIn.

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.

Objective – Guided by facts, driven by results.

Transparent – Clarity through open and honest communication.

Customer advocate – Putting the customer at the center of everything we do.

Solutions oriented – Turning challenges into opportunities.

Integrity – Where honesty meets action.