Marketing Manager – Sunroad Asset Management, Inc.

Exempt

Job Summary:
The Marketing Manager for Sunroad Asset Management plays a strategic and hands-on role in developing and executing marketing initiatives across a diverse portfolio of assets. This includes real estate properties, commercial developments, and affiliated business units. The individual will oversee brand development, digital marketing, communications, advertising, and event planning to drive visibility, engagement, and revenue growth. This position requires a strong mix of strategic thinking, creativity, and project management expertise.

Essential Functions:

• Develop and implement integrated marketing strategies to support leasing, sales, and branding goals across all assets.
• Drive brand development and ensure consistency across websites, signage, presentations, brochures, and all public-facing materials.
• Oversee the creation, scheduling, and execution of digital campaigns including email marketing, paid search, display ads, and social media.
• Manage and optimize property and brand websites, ensuring content accuracy, SEO compliance, and alignment with marketing objectives.
• Partner with leasing and property management teams to identify target audiences and develop marketing plans that support occupancy goals.
• Create property-specific marketing plans, promotional calendars, and marketing toolkits to support on-site teams.
• Coordinate photography, videography, drone footage, and virtual tours to enhance asset visibility and online presence.
• Collaborate with third-party vendors including advertising agencies, graphic designers, PR firms, and signage vendors to produce marketing deliverables.
• Monitor and report on marketing campaign performance using tools like Google Analytics, CRM systems, and property management platforms.
• Research competitive properties, market conditions, and demographic trends to guide strategy.
• Write, edit, and proof marketing copy for a variety of channels including digital platforms, press releases, newsletters, and internal communications.
• Plan and execute events such as groundbreakings, open houses, tenant engagement activities, and community sponsorships.
• Track marketing budgets, process invoices, and maintain expense reports in coordination with accounting.
• Ensure all marketing materials are compliant with legal, brand, and regulatory standards.
• Develop internal presentations, reporting dashboards, and materials for leadership meetings.
• Serve as the primary point of contact for marketing-related inquiries from internal stakeholders and external partners.

• Maintain satisfactory attendance.
• Perform other related duties as assigned.

Supervisory Responsibilities:

• None.

Qualifications:

Minimum Qualifications:

• 4–6 years of marketing experience, ideally in asset management, real estate, commercial property, or multi-unit businesses.
• Skilled in digital marketing tools like Google Ads, Google Analytics, Meta Business Suite, email platforms (e.g., Mailchimp), and website CMS (e.g., WordPress).
• Knowledge of CRM and marketing automation systems.
• Strong written and verbal communication skills, able to tailor messages for different audiences.
• Good organizational skills to handle multiple projects and deadlines.
• Ability to analyze marketing data and make informed recommendations.
• Experience collaborating with teams, executives, vendors, and partners.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Working knowledge of design tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Proven track record of managing successful multi-channel marketing campaigns with measurable ROI.
• Strong graphic design or content creation skills, including video production and editing.
• Experience with marketing analytics platforms such as Tableau, Power BI, or similar tools.
• Knowledge of legal and regulatory compliance related to asset marketing and advertising.
• Familiarity with project management software (e.g., Asana, Trello, Monday.com).
• Ability to work independently with minimal supervision and lead cross-functional teams.

Strong interpersonal skills with experience in vendor negotiation and management.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.

Environment/Noise:

• Office setting.
• Climate controlled.
• Noise level is quiet to moderate.

Employee Benefits Include:

• Medical, Dental, & Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Generous Vacation Package
• Inter-Company Transfers and Promotion Opportunities
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Affirmative Action Employer. We are committed to providing equal opportunity in all of our employment practices, including selection, race (including traits historically associated with race such as hair texture and protective hairstyles such as braids, locks, and twists); religion; religious creed; religious dress/grooming; color; age (40 and over); sex; sexual orientation; gender; gender identity (meaning a person’s identification as male, female, a gender different from the person’s sex at birth, or transgender); gender expression (including a person’s gender-related appearance or behavior, whether or not stereotypically associated with the person’s sex at birth); national origin; ancestry; citizenship status; uniform service member status; military or veteran status; marital status; pregnancy; childbirth; medical conditions related to pregnancy, childbirth, or breast feeding; medical condition (including cancer related or HIV/AIDS related); handicap; physical disability; mental disability; genetic characteristics; genetic information; or any other protected status in accordance with the requirements of all federal, state and local laws. Our Equal Employment Opportunity Policy applies equally to interns and volunteers.